Haynhi

5M – Music, Media, Management, Money, and Martial Arts

Posts Tagged ‘news’

Social networking tools

Posted by haynhi on 17/02/2010

From a course, in no particular order.

Wordle
SourceWatch
Bing
Bing’s Twitter
Google document
Delicious/tags
Google Blog Search
Additomatic
Google reader
Audioboo
Tineye
Esnips
Bit.ly
Twitter tags
Twitscoop
http://hootsuite.com/
Trendmap
Twitterfall
Using social networking tools to develop future leaders

Posted in blogging, Media | Tagged: , , , , , , , , , , , , , , , , | Comments Off

How should we listen?

Posted by haynhi on 12/10/2009

An online conversation about interaction with the audience ‘overheard’:

Man 1:

Heard from the Twitterati: Don’t depend on users to tell you what they want. They don’t know. Before the car, people wanted “faster horses”.

Man 2:

About 12 years ago I observed a focus group being asked what they would want from an evening TV news magazine. They all spoke about what Nationwide was like. It was all they knew, how could they describe anything else? Focus groups are fine to test a product once you have it but don’t ask them to invent it for you.

Man 3:

They’ll want a coca-cola recipe that responds to mentos more violently…

Man 4:

Well to be fair they wanted to go faster, and inventing the car addressed this.. they knew what they wanted, just not the best solution to address this. You just need to ignore things like ‘horse’ and ‘nationwide’ and ‘logo spinning round in 3d’ and distil it down to the actual problem or need that they have rather than their proposed solution, plenty of big innovations are successful on the basis that they solve an existing problem, rather than introducing something totally new.

Posted in audience | Tagged: , | Comments Off

 
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