1. Tweeted by CharlieBeckett on 19/9/2011: New study shows that charities (like many companies & other orgs) see social meeting as marketing, not interaction.

The Charity Social 100 Index is the result of six months of study looking at how charities in the UK are using social media. It sheds some interesting light on how charities are developing as social brands.
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The study has revealed that the average number of followers on Twitter a charity in the 100 Index has is currently 18,929; the average number of Likes of a Facebook page is 35,360; the average number of followers for a charity organization on LinkedIn is 165, and the average number of subscribers to a YouTube channel is 809.

Inbound communication is a big missing factor in the conversation at the moment, as is social CRM as way of linking all the dots together. The opportunity exists for far greater social involvement with people as part of a strategy that encourages the organisations themselves to become more communal and human.

Read more: http://wallblog.co.uk/2011/09/19/the-social-charity-100-index/#ixzz1YOCfNH4g

* Social Media’s Impending Flood of Customer Unlikes
10:43 AM Wednesday September 21, 2011
by Brian Solis | Comments (55)

http://blogs.hbr.org/cs/2011/09/social_medias_impending_flood.html

“When asked why consumers were breaking-up with brands in Facebook and Twitter, the top reasons cited were:

• The company posts too frequently
• My wall was becoming too crowded with marketing posts
• The content was too repetitive or boring

In the previous three points, we learn what not to do. When customers were asked why they unliked brands, we get a better idea for what to do moving forward (interpreted):

• I only “Liked” the company to take advantage of an offer
• Brands didn’t offer enough special offers or deals over time to make it worth my while
• Their posts were too promotional without the ability to take action against them within the stream”