Tweeted by Davos on 19/9/2011: davos World Economic Forum
Hardwiring Innovation @jmskibsted looks at future of innovation #WEF Forum Blog Dalian http://wef.ch/92qi ^gp

I mentioned two other approaches: Google’s notorious “goofing off” approach. Google employees are allowed to spend 20 percent of their free time to pursue projects of their choice. And Apple’s: a “Master Goofer” micro-manages the entire company. Apple’s innovations put design first and are centered around picking the right value chain components, letting other companies pioneer the in-depth technological innovation. Apple didn’t invent the PC, the MP3 player or the smartphone. They tweaked what was valuable to people.

http://www.forumblog.org/blog/2011/09/hardwiring-innovation.html