Haynhi

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Archive for the ‘public relations’ Category

‘Tragedy at Toyota: How Not to Lead in Crisis’

Posted by haynhi on 24/02/2010

Toyota’s ever-widening problems are a tragic case study in how not to lead in crisis.

Under the media spotlight, Toyota CEO Akio Toyoda, grandson of the founder, went into hiding and sent American CEO Jim Lentz to make apologies.

More here – http://hbswk.hbs.edu/item/6381.html

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