haynhi
nikaraiBBC Global News Director Richard Sambrook talks about his career at the BBC.
Nice interview with clips from the last day of theVietnam War, the fall of the Berlin Wall, the massacre in Bosnia and…
Archive for the ‘audience’ Category
BBC Global News Director Richard Sambrook on his career at the BBC
Posted by haynhi on 26/02/2010
Posted in audience, BBC, Media | Tagged: BBC, berlin wall, journalism, Media, richard sambrook, vietnam war | Comments Off
How should we listen?
Posted by haynhi on 12/10/2009
| An online conversation about interaction with the audience ‘overheard’:
Man 1: Heard from the Twitterati: Don’t depend on users to tell you what they want. They don’t know. Before the car, people wanted “faster horses”. Man 2: |
| About 12 years ago I observed a focus group being asked what they would want from an evening TV news magazine. They all spoke about what Nationwide was like. It was all they knew, how could they describe anything else? Focus groups are fine to test a product once you have it but don’t ask them to invent it for you.
Man 3: |
| They’ll want a coca-cola recipe that responds to mentos more violently… |
| Man 4: Well to be fair they wanted to go faster, and inventing the car addressed this.. they knew what they wanted, just not the best solution to address this. You just need to ignore things like ‘horse’ and ‘nationwide’ and ‘logo spinning round in 3d’ and distil it down to the actual problem or need that they have rather than their proposed solution, plenty of big innovations are successful on the basis that they solve an existing problem, rather than introducing something totally new. |
